NEWS
August 27, 2026
BCA Bearings Launches New Hub Hero Promotion to Reward Aftermarket Heroes
Schaumburg, IL – NTN Bearing Corporation of America, the parent company of BCA Bearings, will launch the all-new BCA Hub Hero Promotion on September 1, giving automotive aftermarket professionals the opportunity to earn points, complete challenges, and redeem exclusive rewards for supporting BCA wheel hub assemblies.
Running from September 1 through October 31, 2026, the Hub Hero Promotion introduces an interactive superhero-themed experience designed specifically for two groups of aftermarket professionals: Parts Pros and Service Pros.
Parts Pros, including counter professionals, parts specialists, and distributor sales personnel, can earn points for qualifying BCA wheel hub sales. Service Pros, including automotive technicians, service advisors, and shop owners, can earn points for qualifying BCA wheel hub purchases. Participants can also boost their point totals by completing a series of Hub Hero Challenge quizzes.
At the conclusion of the promotion, participants can redeem their earned points through the Hub Hero Equipment Bay, an online rewards store featuring exclusive merchandise, including apparel, hats, bags, coolers, electronics, tools, and more.
“The professional men and women who keep the aftermarket moving are the real heroes behind every repair,” said Patrick Cronin, Marketing Manager, Automotive Aftermarket, NTN Bearing Corporation of America. “With Hub Hero, we wanted to create something entirely new that recognizes the important role both Parts Pros and Service Pros play every day. The program gives participants a fun and engaging way to earn rewards while highlighting the quality and reliability they have come to expect from BCA wheel hub assemblies.”
The promotion centers around the message “Every Job Needs a Hero” and invites participants to choose their path as either a Parts Pro or Service Pro. Each path features dedicated program resources, opportunities to earn points, and Hero Challenge activities designed to engage participants throughout the promotion period.
Eligible participants can begin earning points on qualifying BCA wheel hub assemblies beginning September 1, 2026. Complete promotion details, eligibility requirements, and registration information will be available through dedicated Hub Hero landing pages on the BCA Bearings website: BCABearings.com/hub-hero-home/
About BCABCA® has over a century of experience supplying wheel end solutions in America. Today BCA is owned by NTN, a global manufacturer of wheel hub assemblies and bearings. As the #1 supplier of OE-quality hub assemblies, we fulfill more than 30% of the demand for North American OE vehicle production from our Elgin, Illinois plant. In the Aftermarket, this gives BCA the advantage of providing highly-engineered replacement parts that meet or exceed the OE engineering specifications. We leverage this expertise to offer application full-line coverage for both domestic and foreign nameplates.NTN ContactGeorgianne Dickey, NTN Marketing, gdickey@ntnusa.com