NEWS
November 13, 2019
BCA Awarded Women in Auto Care 2019 Automotive Communication Award
Mt. Prospect, IL. – NTN, the parent company of BCA Bearings, is pleased to announce the award of a 2019 Automotive Communication Award by the Women in Auto Care. BCA received the award in the category of Media Outreach to Non-English Speaking Audiences for our Spanish language print ad campaign and our double-sided, bi-lingual (English/Spanish) point-of-sale countermat.
One of the key goals of BCA’s advertising strategy is to reach a broad and diverse audience of automobile service professionals, distributor counterpeople, and end-users with our “OE-Quality” brand messaging. A growing segment of that audience in the United States speaks Spanish as a first language and identifies very strongly with their Hispanic heritage and community.
![](https://bcabearings.com/wp-content/uploads/2019/11/BCA-Countermat_SP-2.png)
“We are excited and proud to be recognized by our peers at the Women in the Auto Care” exclaimed Georgianne Dickey, Sr. Manager of Product and Marketing Communications, “Our Spanish-language materials have received an extremely positive response from our distributors and their end-user customers, and we will continue to rollout materials that pay respect to the diverse communities that recommend, install and use our products.”
![](https://bcabearings.com/wp-content/uploads/2019/11/BCA-Ad_SP.png)
Presented at the annual Women in Auto Care Awards Ceremony and Reception, during the recent 2019 AAPEX show in Las Vegas, NV, this award category recognizes companies and/or agencies that provide outstanding media outreach to non-English speaking audiences. Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.
About BCABCA® has over a century of experience supplying wheel end solutions in America. Today BCA is owned by NTN, a global manufacturer of wheel hub assemblies and bearings. As the #1 supplier of OE-quality hub assemblies, we fulfill more than 30% of the demand for North American OE vehicle production from our Elgin, Illinois plant. In the Aftermarket, this gives BCA the advantage of providing highly-engineered replacement parts that meet or exceed the OE engineering specifications. We leverage this expertise to offer application full-line coverage for both domestic and foreign nameplates.NTN ContactGeorgianne Dickey, NTN Marketing, gdickey@ntnusa.com