November 15, 2023

NTN’s Automotive Aftermarket Brands Receive 2023 Automotive Communications Award

Mt. Prospect, IL – NTN, the parent company of BCA Bearings and Bower Bearings, is proud to announce the receipt of a 2023 Automotive Communications Award from Women in Auto Care. NTN received the award in the “Business-to-Business – Promotional Goods, Gear, Marketing Collateral” category for our BCA and Bower “Summer Cruisin’” Promotions.

“We are honored to be recognized by an inspiring organization like the Women in Auto Care. Our BCA and Bower summer promotions are always popular with our customers, and winning an Automotive Communication Award puts an exclamation point on our 2023 promotions, as we are hard at work planning for 2024.”

Georgianne Dickey, Director of Marketing

The BCA and Bower summer promotions reward participating distributor customers in the automotive and heavy-duty aftermarket segments with BCA & Bower branded promotional goods, which they can then use to conduct their own local promotions. This strategy increases brand awareness at every level of the distribution channel, from the distributor to the technician, while enabling our distributors to localize the incentives and customize their promotions to their loyal customer bases.

2023 BCA Bearings and Bower Bearings Summer Cruisin’ Promotion Flyers

The theme for the 2023 BCA and Bower summer promotions was “Summer Cruisin’”, and the promo item packages contained items used for popular summer car care activities. Items like car wash kits, microfiber towels, car dusters, and tailgate carry-alls keep cars clean and organized, while coolers, director’s chairs, and umbrellas keep refreshments and people cool in the shade, allowing recipients to go for a summer cruise in comfort and style!

BCA Bearings Summer Cruisin’ Promotion Items

The 2023 Women in Auto Care Automotive Communication Awards were presented at the annual Women in Auto Care Awards Presentation, during the recent 2023 AAPEX Conference in Las Vegas, NV. These awards recognize automotive aftermarket manufacturers, distribution networks, and other organizations for outstanding business-to-consumer and business-to-business advertising, marketing and public relations activities. Women in Auto Care is a community of the Auto Care Association, the co-owner of AAPEX, a trade-only event for the automotive aftermarket.

About BCABCA® has over a century of experience supplying wheel end solutions in America. Today BCA is owned by NTN, a global manufacturer of wheel hub assemblies and bearings. As the #1 supplier of OE-quality hub assemblies, we fulfill more than 30% of the demand for North American OE vehicle production from our Elgin, Illinois plant. In the Aftermarket, this gives BCA the advantage of providing highly-engineered replacement parts that meet or exceed the OE engineering specifications. We leverage this expertise to offer application full-line coverage for both domestic and foreign nameplates.NTN ContactGeorgianne Dickey, NTN Marketing, gdickey@ntnusa.com


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